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District
Newsletter, Editors' Tech- Corner |
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| E.mail Newsletter vs (PDF) presentation |
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The following are 2 screenshots of my e.mail
window taken from my computer monitor. They
show what the recipient will see instead of a
plain text e.mail or a PDF newsletter.
On the left side of the screen
is a detailed explanation on how it is done
by Maxine Johnson and Jennifer Rose who both
use similar software for the benefit of their
club membership. |
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The service used is Postmarketer and
is a product of Stanton Street Technology
in El Paso.
The writing is done directly into the
program.
I can write in Word and copy it in,
but generally I just do it in Postmarketer.
If you want to see how it works, check:
http://www.postmarketer.com
I like it -- it's easy to work with.
Easy to enter names and email addresses,
set up delivery options, and provide
copy.However, the copy can't get real
fancy. It allows for bold, italic, and
underline -- not much else. It also takes
pictures, but I have no options on sizing.
Since this is used simply to communicate
with our members in the easiest way possible,
I like it. |
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Need a more effective way to communicate
with your membership?
Here’s a
service you might want to check out – Constant
Contact.
Constant Contact is an e-mail
and survey provider. The products they
provide are very user-friendly and, more
importantly, very affordable. They have
many templates to create very professional
looking e-mail newsletters, postcards,
surveys, etc. I highly recommend visiting
www.constantcontact.com and touring their
website, products, and services. They
offer a free 60 day trial for both the
e-mail and survey services. If you decide
you like the service, the fees are based
on how many e-mail addresses you use
in your contact list. Here’s a
quick breakdown of the fees for a contact
list that is less than 500 e-mail addresses.
They do have fees for higher contact
levels. |
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Email/Survey Bundle
Pricing |
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Contact Level |
Response Limit* |
Monthly |
Prepay for 10% Off
(Approx. 6 Months) |
Prepay for 15% Off
(Approx. 12 Months) |
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0-500 |
500 |
$22.50 |
$121.50 |
$229.50 |
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Email Pricing |
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0 -- 500 |
N/A |
$15.00 |
$81.00 |
$153.00 |
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Survey Pricing |
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0 - 500 |
500 |
$15.00 |
$81.00 |
$153.00 |
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The District has been using the service
for several months. My first encounter
with e-mails generated using Constant
Contact came from the Junior League of
Albuquerque. They really knocked my socks
off! I’ve
been using the service for about a month,
while it doesn’t do everything I
would like it to, I’m learning more
about its capabilities every time I use
it.
I’ve received only positive response
from our membership.
Our President-Elect
has asked me to look into using Constant
Contact to generate our bi-weekly newsletter.
Currently, I use Microsoft Publisher
to generate our award-winning newsletter.
You can insert your own logo, photos,
and graphics into your e-mails to make
it more personal. It is very easy add
e-mail addresses to your contacts list – you can import
Excel files, Comma Separated Values Files,
or .TXT files. You can even set-up different
contacts lists! You can schedule a day
for your e-mails to be delivered.
Another
one of the great features of using Constant
Contact, is you can actually see who
is opening your e-mails! Think of the
fines your Sergeant-at-Arms could institute!!!
Maybe enough to pay for the monthly service
fee… I haven’t used the
survey service yet, but I imagine it
is just as easy as the e-mail service.
Think of how nice it would be to e-mail
a short survey out to your membership
to see how they feel about the programs
over the last quarter? Or, what they
think about your newsletter? Again the
service tracks who has and has not responded
to the survey.
Take a look at www.constantcontact.com
and take a tour. Try the 60 trial service.
They do not even require a credit card
to enroll in the trial service. The only
limitations they have on the free trial
is a limit of 100 contacts and the inability
to set the time of day you want an e-mail
sent out. |
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